The Philosophy that Created K-Bright

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by K Bright

SQUAD NEWS | >2 min read

The Philosophy 

K-Bright is about striving for perfection and pushing boundaries fearlessly. 
Because let’s be real: flawless skin isn’t effortless. Yes, it’s high maintenance and takes hard work and rigor to attain. But who’s afraid of a little hard work? 
Especially when you see the glowing results on your skin.
K-Bright’s mission to create the next generation of skin brightening power. 
So you can face the world looking as good as you feel.

Here to Change the Game

With the creation of K-Bright’s suite of skin brightening solutions, we wanted to push boundaries too. Looking beyond the category, studying skin trends of both the West and East, and understanding real-life problems women had with their current regimens – it led us to a game-changer.

C is Key

Vitamin C is an active ingredient that promotes skin brightening for every complexion. However the biggest problem is how quickly vitamin C loses its efficacy. This led us to focus on developing scientific solutions to lock in the effectiveness of vitamin C to give our skin the best chance of absorption. 
That’s why we created the Icy-Lock Technology. 
Find out more about this revolutionary technique in upcoming articles. 
Beauty worth having is worth working for.
K-Bright is unapologetic about working hard for gorgeous skin. 
Are you?